Ed Foster tells a story about a tech and his adventures with E-Machines machines and Windows XP,
Because of the new motherboard, of course, Windows XP activation was triggered. “During the requisite call to Microsoft for an activation number, we were told that Microsoft could NOT give us the activation for this particular copy of XP since it was sold through a ‘special licensing agreement’ with E-Machines. Even though we had the 25-digit license number, Microsoft insisted we would have to contact the manufacturer for the activation number. Two separate calls to E-Machines elicited the same response. NO activation number would be given since we did not install an ‘official’ and expensive E-Machines motherboard. So the customer is forced into purchasing another copy of Windows XP even though they already paid for the original license when they first bought the computer and have all the required proof.”
In other words, the reader’s customer — who has done nothing wrong other than have a motherboard fail on him — has the choice of paying ransom to E-Machines or to Microsoft to have a functioning OS again. Which led the reader to wonder just what would constitute piracy in such a situation. “We all know there are plenty of copies of XP that work fine without the product activation scheme,” the reader wrote. “Usually these are copies of corporate or academic versions of XP originally sold by Microsoft with broad licenses covering many computers. Is this customer justified in installing such a ‘pirated’ copy of XP on this system? Or should the customer have to buy yet another copy of XP, and presumably throw his old copy in the trash, just because his motherboard failed?”
There is only one proper way to respond to this: Fuck you, Microsoft. Why do you think people are pirating Windows; or worse, switching to alternative operating systems (such as the Ubuntu Linux distro?) Because they are tired of the shit you pull.
For those out there that want to startup a new commerical software buisness, here are three rules you should follow:
- Do not treat your customer as your enemy, remember that they are ultimately your boss and decide if you get to eat this month.
- Do not make it difficult to use your product, if they find it difficult to use they will just use something else.
- Do not abuse the trust of your customers, remember the consumer industry runs on karma and everything you do will come back to you ten fold.
Microsoft has managed to break all three of those rules in just this one instance, and I seriously don’t see Microsoft even lasting long enough to get Vista out the door (which is at least another 4 or 5 years away).
Sorry, Bill, but it seems to be time to look for another job.